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1. はじめに：変化の波が押し寄せる飲食業界 2025年、飲食業界は「コスト上昇」「消費者ニーズの変化」「DX 推進」という三方向から揺れ動いています。例えば、原材料価格・人件費の高騰が多くの店舗を圧迫し、利益を守るために客単価アップや効率化を迫られるケースが増えています。また、消費者側も “ただ安い” より “体験・ストーリー性” を重視する傾向が強まり、SNS 映え、地域性、健康志向などに敏感になっています。こうした中、飲食店が「選ばれる店」であり続けるためには、新しいマーケティング手法や集客チャネルの導入が不可欠です。 2. 2025年の注目トレンド／ニュース (A) “来客数”の伸び悩み vs...
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